GIORGIO ARMANI’S NEW FEMININE FRAGRANCE, MY WAY, IS NOW AVAILABLE. MY WAY is a new fragrance by Giorgio Armani, a well-known perfumer. Through meaningful connections with others, one discovers the path to the truest version of oneself. I AM WHAT I LIVE MY WAY is inspired by a genuine desire to find significance and authenticity outside of oneself, resulting in a more fulfilling way of life. Through the effect of serendipitous encounters and new experiences, one discovers one’s own diverse depths.